Event Host FAQ & Guide

Everything you need to know about hosting an event during Hawaii Tech Week

Introduction

Hawaii Tech Week (formerly Honolulu Tech Week) is a distributed "unconference" where events are independently organized by leaders in Hawaii's tech ecosystem and beyond. Events range from panels and mixers to product launches, dinners, and experiential events across Honolulu.

Why Host an Event?

Hosting an event at HTW is one of the most impactful ways to grow your audience, brand, and business while contributing to Hawaii's tech community and economy. The most common reasons companies and leaders host:

• Build Relationships: Bring together your team, customers, partners, and investors while meeting new ones.
• Recruit & Educate: Meet, recruit, and retain key tech talent, users, stakeholders, and more.
• Drive Awareness: Promote your brand, product, service, new initiatives, and announcements to a tech-forward audience.
• Establish Thought Leadership: Position your company or yourself as a leader in your space through curated content, speakers, and experiences.
• Give Back: Contribute to Hawaii's tech ecosystem and help accelerate talent, capital, and adoption in the islands.

What You Get

As an approved Event Host, HTW provides:

• Official Calendar Placement: Your event is featured on the HTW calendar, which receives 10,000+ views annually and is shared with our full subscriber and attendee base.
• Co-Marketing & Social Promotion: We repost and amplify your event across our social channels (LinkedIn, Instagram, YouTube, X). The more you tag and market, the more we share.
• Community Distribution: Your event reaches HTW's network of tech professionals, founders, investors, and community leaders across Hawaii and globally.
• Event Guidance & Support: Our team provides planning advice, venue referrals, and introductions to service providers (videographers, photographers, etc.) on request.
• HTW Branding: Access to the official HTW logo and branding to use in your event materials, establishing credibility and connection to the larger week.

What We Look For

Event Hosts lead their own events and are responsible for the full planning, marketing, execution, and costs of their events. HTW is not a conference — we don't provide venues, budgets, or staffing for individual events. What we provide is visibility, community, and guidance.

The hosts and events that tend to be most successful:

• Leaders with an established or rapidly growing business, organization, or audience.
• Events themed around connecting, educating, or inspiring a targeted audience.
• Great speakers, pressing topics, and unique experiences that raise the bar.
• Deep subject matter, impactful announcements, or the launch of new initiatives.
• Hosts who actively market their events and engage their existing networks.

If you're unsure whether your event is the right fit, we'd rather you submit and let us help you refine it. Don't self-select out — reach out and let's talk.

Event Host FAQ

Are there speaking opportunities for me or my company?

We do not have a general speaker program like a conference — the best way to promote your speakers is by hosting or co-hosting your own event!

How big of an event should I host?

Events range from 10 to 500+ attendees, and all sizes have generated an average 4.7/5 rating. Quality is what counts.

Should I host or co-host an event?

Either works. Solo hosting is more streamlined, but co-hosting helps split costs and the work. See Co-Hosts for more.

As an event host, what am I responsible for and what is HTW responsible for?

You are responsible for your event idea, planning, costs, and marketing. HTW provides calendar placement, co-marketing, guidance, and branding. See What You Get and What We Look For for details.

What is the role of HTW sponsors versus event hosts?

Running HTW requires significant investment. Our sponsors help fund shared programming — keynotes, videography, marketing — that benefit all attendees and hosts. In turn, they receive special branding, event promotion, and other perks.

Can my company participate or host an event if we're not based in Hawaii?

Yes! We welcome global leaders, but emphasize a connection to Hawaii — employees or customers here, returning kamaʻāina, investors, or other strong ties.

Is there any cost to host an event at HTW?

There is no fee to host an event during HTW. Event hosts are responsible for their own event costs (venue, F&B, etc.), but HTW does not charge for calendar placement, co-marketing, or branding. The only fee is a $150 late fee for events submitted after the submission window closes (June 30, 2026).

Getting Started

🗓️ Hawaii Tech Week 2026 will take place from August 31 - September 6, 2026. Add it to your calendar: Google | Apple | Outlook

2026 Event Submission Window: April 1st - June 30th. We typically review submissions within 5 business days. Submit early for faster review — events submitted after June 30 incur a $150 late fee.

1. Read this guide to understand what hosting involves and what we look for.
2. Use the Event Planning Template to draft your event plan.
3. Follow the Event Submission & Calendar guide to submit your event and get on the calendar.
4. Use the Event Marketing Templates for marketing checklists and copy templates.

We hold monthly virtual office hours for event hosts — check the HTW Calendar for upcoming sessions.

Submit Your Event →

Popular Event Types

These types of events have done well at HTW or other tech weeks. While not a requirement for your event to fit into one of these, these tend to perform well.

• Panels and fireside chats with local and global industry leaders, VIPs, and KOLs.
• Product launches and major announcements, e.g., fundraising, partnerships, key hires, etc.
• Masterclasses in functional areas such as GTM, fundraising, building AI agents — ideally led by those with a proven track record at a global level.
• Industry mixers, both large cross-industry and intimate targeted gatherings.
• Events hosted by major Hawaiʻi industries such as real estate, agriculture, education, travel & tourism, and construction.
• Product and technical demos that people can play with or experience — drones, VR, AI tools, 3D printing.
• Morning and high-energy events like coffee mixers, coworking collabs, and pop-ups.
• Health & happiness events and activities such as city walks, catamaran cruises, workouts, and nature activities.
• Creator-led events such as live podcasts, content shoots, trainings, and media features.
• Events at company offices, unique venues, or places special to Honolulu / Hawaiʻi.
• Events brought by companies or leaders visiting from neighbor islands or globally — especially those with ties to Hawaiʻi.
• Volunteer events such as beach cleanups, heiau work, and community service.
• Private dinners and meals with target audiences, such as investor and LP dinners.

Event Submission Rubric

We review events based on the following criteria. These aren't strict requirements — just general guidelines we consider when reviewing submissions.

• Does the event have a compelling title, description, purpose, and theme?
• Does the event have a targeted audience and a unique, exciting, or educational component?
• Is the event in alignment with the HTW mission of accelerating tech talent, capital, or adoption?
• Does the host have a track record of success, established brand, and / or audience reach?
• Does the host have a clear goal or incentive for putting on the event?
• Does the host have budget allocated or fiscal backing for the event?
• Did they previously host an HTW event? If yes, were they easy to work with, was the event well received, and did they conduct sufficient marketing?

Draft Your Event Plan

We've created an Event Planning Template that you can copy or feed into an LLM to help draft your event plan. Use it alongside this guide.

Set a Compelling Title, Theme, and Goal

Start with what you want to achieve and who you want to reach. Some hosts aim to launch a product to 100 users, others want to bring together their community or build thought leadership. Your goal will shape everything else — format, speakers, venue, and marketing.

Your event title is the first thing people see on the calendar. Make it specific, audience-targeted, and compelling. Titles that clearly signal the topic and value tend to outperform generic ones — compare "Recruiting & Retaining Hawaii's Top Tech Talent" vs "HR Panel Discussion". Pair the title with a focused theme that ties your content together.

Choose an Event Format

Many event formats are possible, but unique events that educate, inspire, and/or connect attendees perform best. When you submit your event, you'll select one of these formats:

• Panel / Talk: Moderated discussions, fireside chats, keynotes, and presentations. This format is popular because it is educational and brings together the panelists' audiences. E.g. "Recruiting & Retaining Hawaii's Top Tech Talent".
• Mixer / Networking: Happy hours, pau hanas, coffee meetups, and casual networking events. These are great for creating new connections and strengthening existing ones. E.g. "Hawaii Founders Coffee".
• Workshop / Masterclass: Hands-on, educational sessions where attendees learn by doing. These work well for technical topics, skill building, and deep dives. E.g. "Brand in a Box: Build Your Investor-Ready Identity in 3 Hours".
• Dinner / Private Gathering: Curated meals, private dinners, lunches, and breakfasts. These are often invite-only so hosts can curate the limited seating, but still build brand awareness on the calendar. E.g. "Marketers in Tech Dinner".
• Demo Day / Pitch: Startup demos, pitch competitions, and showcase presentations where multiple companies present to an audience. E.g. "Beta Brews".
• Hackathon / Build: Multi-hour or multi-day build events and competitions where participants create something. E.g. "Vibe Coding Hackathon & Drone Showcase".
• Launch / Experience: Product launches, branded experiences, and interactive showcases — one company's moment to shine. E.g. "HPU Esports Open House".
• Activity / Wellness: Fitness, tours, volunteer events, outdoor activities, and creative experiences. E.g. "Volunteer Day with the Hawaii Land Trust".
• Summit / Conference: Multi-session, multi-track, or full-day+ programming with multiple speakers and tracks. E.g. "TRUE Hawaii: Hawaiʻi AI & Cloud Innovation Summit".

You'll also select a registration type: Open (anyone can register), Approval Required (you review and approve each registrant), or Invite Only (only people you invite can attend). Most events are Open, but dinners and curated gatherings often use Approval Required or Invite Only.

Have a Strong Hook

Here are a few tips to maximize the impact of your event:

• Targeted Audience: Be specific — an industry segment, technology type, role, or community. Targeted events get more sign-ups, better audience quality, and lower attrition.
• Compelling Content: Announcements, product launches, demo days, masterclasses, and unique experiences give people a reason to show up. The more specific and timely the content, the stronger the draw.
• Great Speakers: Luminary speakers and industry experts drive attendance — see the Speakers section below for more.

Speakers

Find the most compelling speakers you can. Luminary CEOs, founders, executives, and public figures with great stories and insights drive attendance and elevate quality. If you're bringing in customers, partners, or industry leaders, make them the rockstar — have them help tell the story of your company and tech.

Speakers are not mandatory and depend on event format, but attendees love the opportunity to learn and hear from experts. Even if hosting a mixer, having a known leader or VIP join or say some words to kick off the event makes for great marketing and will drive attendance.

Co-Hosts

Co-hosting can be a powerful way to split costs, expand your audience, and share the workload. We recommend considering a co-host if you need additional support with budget, venue, or event promotion. Common co-hosting arrangements include an investor hosting a panel with a portfolio company, a company doing an event with a customer, or two organizations in the same industry joining forces.

On the submission form, you can add up to 3 co-hosts — their company or organization name will appear alongside the primary host on the calendar listing. We typically recommend having a pod of ~3 people across your hosting team: an event lead, operations support, and marketing support.

Individual Event Sponsors

If your event has costs you'd like help covering, consider bringing on an individual event sponsor. These are companies or organizations that contribute budget to your specific event in exchange for branding, speaking slots, or other benefits you define. Securing individual event sponsors is the responsibility of the event host — this is a direct arrangement between you and the sponsoring company.

Individual event sponsors are separate from HTW's official sponsors and partners. Their logos and branding will not appear on the HTW website sponsor sections — those are reserved for companies that sponsor Hawaii Tech Week itself. However, you are free to feature your individual event sponsors on your own event listing (e.g. Luma page), event graphics, and marketing materials.

Examples include a company sponsoring food & beverage in exchange for logo placement and a 2-minute intro, or a partner covering venue costs in exchange for co-branding on the event listing. If you go this route, be clear with sponsors upfront on what they receive and what's expected.

Secure a Venue

You are welcome to host anywhere in Honolulu, but we recommend hosting in the core neighborhoods that create density — events in these areas tend to have higher sign-ups and attendance with lower attrition.

• Honolulu (strongly recommended): We have a special emphasis on the downtown Honolulu area including the Business District, Kakaʻako, Ala Moana, extending out to Waikīkī, Mānoa, Chinatown, and surrounding areas. Concentrating events in Honolulu makes it easy for attendees to move between events and builds ecosystem density.
• Greater Oʻahu: Events in areas like Kailua, North Shore, or Hawaiʻi Kai are welcome but may see lower attendance due to travel time. We generally recommend Honolulu unless your venue or audience makes another location compelling.

Depending on the event type, hosting at your offices, workspace, or venue you have a relationship with can be really compelling for attendees. We recommend this when possible as it gives you an opportunity to show off your company and reduces the need for procuring a venue.

If you need a venue, check our Venue Directory for recommended spaces across Honolulu.

Propose a Day and Time

Before proposing a day and time, check the HTW Calendar and the Luma Calendar to see what's already scheduled and find open slots. Our team may suggest changes if too many events compete for the same time and audience.

Events typically last 1-3 hours. Morning and daytime events often have less competition — evening slots are popular but crowded. The average attendee went to 3 events in 2025, so great speakers, content, and marketing are what drive attendance more than time slot.

Plan for attendance rates. Free events typically see 40-60% of registrants actually attend. Set your capacity higher than your target headcount and use Luma's waitlist feature to backfill cancellations.

Create a Budget

As the event host, you are responsible for all event costs — venue, food and beverage, and other expenses. Events don't need to be costly, and if you want to split costs, consider a co-host. Most companies fund events through marketing, events, or PR budgets.

• Should I do a free event or charge attendees? Most companies do free events as they drive more sign-ups, but it is your choice and value dependent. Events with a cost, even minimal (e.g., $10), can be helpful in anchoring attendees but will lower sign-up. On the submission form, you'll select Free, Paid, or Free + Paid.
• Should I provide food & beverage (F&B)? This is largely dependent on event type, time, and at the discretion of the host. F&B should not be the primary focus of the event, but having F&B can be a nice benefit for attendees and keep them at events longer.

Once you have your initial event idea and plan drafted, head to the Event Submission & Calendar guide to submit your event and get on the calendar. Don't worry about having every detail finalized — we expect changes between now and HTW.

Ready to submit? Start your event submission →

Event Promotion

Promoting your event is critical to its success. While HTW helps co-market (see What You Get), marketing is the responsibility of the event host. Use the Event Marketing Templates for ready-to-use checklists, copy templates, and LLM prompts.

Your Marketing Channels

Plan your own marketing across email, social media, word of mouth / direct outreach, and your website. Think creatively — short-form video like reels and personal outreach consistently outperform generic posts.

Video Content: Shoot a Reel

Short-form video is one of the highest-performing formats for event promotion. A quick reel from your phone talking about your event, why you're excited, and who should attend can drive significant registrations. Here's an example from HTW 2025 content creator Gabriel Yanagihara promoting his event at Iolani School: Watch the reel on Instagram →

See the Event Marketing Templates for LLM prompts to generate video scripts and social copy.

Social Media Channels

Follow and tag us so we can repost your promotion:

• LinkedIn: Hawaii Tech Week (/hitechweek) — our primary channel. Tag your speakers and partners on posts.
• Instagram: @hitechweek — tag us in posts and add us as a collaborator to appear in our main feed. Post to your feed and share to your story.
• YouTube: Hawaii Tech Week (@hitechweek) — subscribe and tag us on video content.
• X (Twitter): @hawaiitechweek or @michaelhawaii (HTW founder) — tag either or both for reposts.

If you create video content (reels, interviews, recaps), we can also host it on our YouTube and social channels — reach out and we'll coordinate.

We aim to repost each event's promotion 1-2 times leading into HTW, but balance across 50+ events — higher quality content and consistent tagging make it easier for us to share. If you've followed and tagged us and haven't seen a repost, email us.

Build Momentum

Start promoting early with save-the-dates and speaker announcements. Once the calendar is live, drive registration and keep registrants engaged with updates (new speakers, special announcements). Luma automatically sends 1-day and 1-hour event reminders, but your own outreach will decrease attrition and increase excitement.

Event Production

The day of your event is when all your planning comes together. Across 100+ events, the ones that are most successful are high energy, engaging, and focused.

Setup & Logistics

• Arrive at least 1 hour early. Test AV equipment, set up signage, and prepare your check-in area (Luma QR codes, sign-in sheets, etc.).
• Consider providing name tags to facilitate networking.

During the Event

• Start on time with a brief welcome — thank attendees, introduce speakers, and mention HTW.
• Encourage participation, questions, and networking. Have someone designated for logistics and issues.
• Capture key moments, speaker quotes, and candid networking shots throughout the event.

Wrapping Up

• Thank attendees, speakers, and sponsors. Mention follow-up actions or resources.
• Collect feedback via Luma's automated feedback tool.
• Give attendees time to exchange contact info and continue conversations. Leave the venue in good condition.

Capture & Share Content

Content extends your event's impact beyond the room.

• Capture photos and video throughout and post to social media during the event — tag our social accounts so we can repost.
• Ask attendees to post and tag both your accounts and Hawaii Tech Week.
• Post a recap afterward — use the Event Marketing Templates for post-event copy.
• Need a photographer or videographer? Contact us for referrals.

Ready to Host?

Host your event alongside leading companies and organizations during Hawaii's largest week of tech.

Submit Your Event →    Questions? Email us →