Cadence & Campaigns

Our marketing campaigns consist of 1-2 monthly emails to keep people up to date on key announcements, speakers, and more. In addition, we post weekly on social media that includes both major announcements and key highlights and content from past weeks, plus new initiatives. Our goal is simplicity, repeatability, and inspiration. We want a stable foundation, while layering in unique "hit" pieces that touch on the high level themes.

Note: We are behind for 2026, so this will reflect to a degree what we want to accomplish in 2027 and beyond. Content goes into the HTW Content Calendar (internal Google Sheet).

January: Official Announcement - Dates / Sponsors / What to Expect

• Design

  • (Coming soon)

• Content

  • Create sponsor graphic cards
  • Written post on what's next for HTW
  • Video on what's next for HTW

• Website

  • Update website with new sponsors

• Email

  • Official Announcement / Sponsor Announcement / What to Expect
  • Sponsor Logo Strip

• Social Posts

  • Dates
  • Sponsors
  • What to Expect / What's Next for HTW
  • Where Tech Meets Hawaii series [Video / Post]

• Comms / Other

  • Monthly Ambassador Sync
  • N/A

February: Build Momentum / Pre-Submissions

• Design

  • (Coming soon)

• Content

  • Video on Event Submissions
  • Post on Event Submissions
  • Graphic for Event Submissions

• Website / Design

  • Add Event Submissions Section to the Website

• Email

  • Submit Your Event for HTW 20XX
  • Sponsor Logo Strip

• Social Posts

  • Event Submissions Open [Video]
  • What to Expect [Video]
  • Sponsors CTA [Video]
  • Where Tech Meets Hawaii series [Video / Post]

• Comms / Other

  • Monthly Ambassador Sync
  • Event Host Webinar / Video
  • Sponsor Updates Email → CTA

March: Tickets + Packages

• Design

  • (Coming soon)

• Content

  • Create speaker cards

• Website / Design

  • Place ticket / package links on website

• Email 1

  • Tickets + Packages
  • Sponsor Logo Strip

• Social Posts

  • HTW Pass is now live
  • Individual Sponsor Posts

• Comms / Other

  • Monthly Ambassador Sync
  • Event Host Webinar / Video
  • Sponsor Updates Email
  • Where Tech Meets Hawaii series [Video / Post]

April: Event Submissions Open / Speaker Announcements

• Design

  • (Coming soon)

• Content

  • HTW Preview Reel

• Website / Design

  • Add new speakers to the website

• Email 1

  • Check out the best speakers at HTW 20XX
  • Sponsor Logo Strip

• Email 2

  • Submit Your Best HTW Hype Video - Contest
  • Sponsor Logo Strip

• Social Posts

  • (Coming soon)

• Comms / Other

  • Monthly Ambassador Sync
  • Event Host Webinar / Video
  • Sponsor Updates Email
  • Where Tech Meets Hawaii series [Video / Post]

May: Calendar Goes Live

• Design

  • (Coming soon)

• Content

  • Video on the Calendar Going Live
  • HTW Preview Video

• Website / Design

  • Update website to calendar (or link to calendar)

• Email 1

  • HTW Calendar is now live

• Email 2

  • Ticket Packages on Sale

• Social Posts

  • Calendar Goes Live
  • Sponsor Mahalos
  • Sponsor and Influencer Preview Reels
  • Repost Sponsor promotion
  • Repost Event Host promotion
  • Repost best UGC from community
  • Where Tech Meets Hawaii series [Video / Post]

• Comms / Other

  • Monthly Ambassador Sync
  • Event Host Webinar / Video
  • Sponsor Updates Email
  • Direct outreach to key media channels

June: Featured Events

• Design

  • (Coming soon)

• Content

  • HTW Sponsor Emphasis
  • Speaker cards for website

• Website / Design Updates

  • Place the Featured Events on the website

• Email

  • Featured events email

• Social Posts

  • Repost Sponsor promotion
  • Repost Event Host promotion
  • Repost best UGC from community
  • Where Tech Meets Hawaii series [Video / Post]

• Comms / Other

  • Monthly Ambassador Sync
  • Event Host Webinar / Video
  • Sponsor Updates Email

July: Sponsor Highlights

• Design

  • (Coming soon)

• Content

  • Post on maximizing HTW 20XX Experience
  • Video on maximizing HTW 20XX experience

• Website / Design

  • Add any other major speakers

• Email 1

  • How to Maximize Your HTW 20XX experience

• Social Posts

  • Repost Sponsor promotion
  • Repost Event Host promotion
  • Repost best UGC from community
  • Where Tech Meets Hawaii series [Video / Post]

• Comms / Other

  • Monthly Ambassador Sync
  • Event Host Webinar / Video
  • Sponsor Updates Email
  • Direct Media Outlets / Live TV

August: Ramp and Go-Live

• Design

  • (Coming soon)

• Content:

  • UGC - why are you excited about HTW?
  • HTW - Daily recap reels during the week

• Website / Design

  • Update with any final content and CTAs

• Email 1

  • How to Maximize Your HTW Experience

• Email 2

  • 1 week until Hawaii Tech Week

• Social Posts

  • Featured Events Graphics
  • HTW Starts in 1 Week
  • HTW Starts Tomorrow
  • Daily Recap Reels from HTW
  • Repost Sponsor promotion
  • Repost Event Host promotion
  • Repost best UGC from community
  • Where Tech Meets Hawaii series [Video / Post]

• Comms / Other

  • Group email to sponsors
  • Direct thank you card + book for each sponsor
  • Monthly ambassador sync
  • Thank you card + book for each ambassador
  • Group event host webinar / video
  • Group email to event hosts

September: Recap of HTW

• Design

  • (Coming soon)

• Content to Create:

  • HTW 202X Report
  • HTW 2026 Recap Reel
  • HTW 2026 Recap Video
  • Content (B-Roll + Photos) for website headers
  • Panel or Event Recordings
  • Sponsor Mahalo Graphic(s)
  • Event Host Mahalo Graphic
  • Attendee Mahalo Graphic
  • HTW Survey
  • HTW Post-Mortem Report + Next Year Planning (Internal)

• Website / Design

  • Publish HTW 20XX Report
  • Put 20XX Recap Reel & Recap Video on website
  • Move 20XX year speakers to past speakers
  • Update statistics and data throughout the website
  • Update photos / content where applicable

• Email 1

  • HTW Recap / Highlights

• Email 2

  • Final Sponsor Thank Yous

• Social Posts

  • HTW Recap / Highlights
  • Sponsor Mahalos
  • Repost / Share UGC
  • Where Tech Meets Hawaii series [Video / Post]

• Comms / Other

  • Group email to sponsors with thank you + post-mortem
  • Direct email to each sponsor
  • Direct meeting with each sponsor for feedback
  • Monthly Ambassador Sync
  • Group email to ambassadors
  • Group pau hana with ambassadors (maybe combine into a sponsor + ambassador)
  • Group email to each event hosts
  • Group call with event hosts

October: Save the Date for HTW 20XX + Survey

• Design

  • (Coming soon)

• Content

  • Copy HTW YYYY - Annual Design Kit in Figma
  • Designer review and pass for refresh and additions

• Website / Design

  • Publish 20XX Dates on Website
  • Ensure all content on the website is updated / last HTW is cleared
  • Update the website meta-tags, thumbnails, and information for next year

• Email 1

  • Save the Date for HTW 20XX → Sponsor Mahalo

• Social Posts

  • Save the Date for HTW 20XX
  • Content Drip from events
  • Where Tech Meets Hawaii series [Video / Post]

• Comms / Other

  • Direct Outreach for Ambassadors
  • Direct Outreach to Potential Sponsors
  • Set goals for the next year
  • Write the Next Year Overview + Plan (post mortem etc)

November: Get Involved with HTW 20XX

• Design

  • (Coming soon)

• Content

  • Get Involved Graphic

• Website / Design

  • Get Involved with HTW 20XX → Sponsor Mahalo

• Email 1

  • Get Involved with HTW 20XX

• Social Posts

  • Get Involved with HTW 20XX
  • Content Drip from events
  • Where Tech Meets Hawaii series [Video / Post]

• Comms / Other

  • Monthly Ambassador Sync
  • Direct Outreach to Potential Sponsors
  • Announce Dates
  • Build Ambassador Team
  • Goals + Vision for the Year
  • Secure 2-3 Anchor Speakers or Events
  • Lock in Hotels

December: Best of HTW 20XX

• Design

  • (Coming soon)

• Content

  • Create best of HTW 20XX moments

• Website / Design

  • Best Moments of HTW 20XX + Sponsor Mahalo

• Email 1

  • Mahalo for HTW 2026 – Here's What You Helped Make Happen

• Social Posts

  • Mahalo for HTW 2026 – Here's What You Helped Make Happen
  • Reshare the HTW 2026 Recap Video
  • Reshare the HTW 2026 Report
  • Reshare Best of Moments
  • Where Tech Meets Hawaii series [Video / Post]

• Comms / Other

  • Monthly Ambassador Sync
  • Direct Outreach to Potential Sponsors