Brand kit

Inter, with room to breathe.

Use Inter for headings and body copy. Headlines are large, sentence case and medium or semibold. Body text stays readable at 16–18px or larger, with generous line spacing and a comfortable line length.

Small uppercase labels can aid navigation. Avoid decorative section numbers; numbers should explain a sequence or position.

Clear structure. Useful controls.

Use full-width sections, considered spacing, thin borders and restrained corners. Give each section one clear job. Primary buttons are gold with navy text; supporting actions use outlines or text links.

Keep keyboard focus visible and controls usable on mobile. Respect reduced motion and provide a pause control for background video.

Show the week.

Use video and photography to show people connecting, technology being built and the setting in Hawaii. Keep faces and action visible, and protect text contrast. Speaker portraits and sponsor logos need consistent framing and enough space.

One brand. Annual expressions.

Use Hawaii Tech Week in branding. The core kit covers logos, color, typography and presentation. Annual campaign kits supply that year’s dates, event graphics and media; a new campaign does not automatically change the core brand.