# Hawaii Tech Week messaging — edition 3.0.0

September 18, 2026. This edition documents the approved website direction. Annual campaign dates, rosters, attendance figures and offers require separate verification.

## Name and positioning

Use Hawaii Tech Week in branding. The experience brings together technology, Hawaii and community, with people, ambition and Hawaii's future at its center. Show the week through real people, video and photography. Help audiences understand how independently hosted events work and make it easy to get updates.

## Boilerplate

Hawaii Tech Week brings the local and global tech community together through independently hosted events.

Our mission is to accelerate talent, capital, and technology adoption—to empower our people and build Hawaii's future.

## Logo usage

Use the supplied official wordmark or mark without modification. Use white on dark backgrounds and navy on light backgrounds, preserve original proportions, provide clear space and use appropriate resolution. Do not recolor, stretch, skew, rotate or place logos on busy backgrounds. Use only for approved Hawaii Tech Week materials and related events.

## Channels and tags

Use the full brand name in text and the channel-specific handle when tagging:
- LinkedIn: linkedin.com/company/hitechweek
- Instagram: @hitechweek
- YouTube: youtube.com/@hitechweek
- X (Twitter): @hawaiitechweek

Primary tag: #HawaiiTechWeek. Supporting tags: #HawaiiTech, #TechWeek, #Hawaii, #HTW. Use year-specific tags only for that year's campaign, and topical tags when they add context.

## Voice and annual materials

Use clear, direct language. Lead with the people, ideas, relationships and opportunities that make the week valuable. Pair ambition with real evidence; do not imply unverified attendance, dates, speakers or outcomes.

Core brand guidance is separate from annual campaign materials. Update the current kit when a new edition is approved, add a dated public change-log entry, and preserve earlier edition files at their permanent URLs.